MACA 2725

CONTENT for the WEB

  

Ionut Apostu - Johnny
Fall 2020

Mind Map

Mind Map

Initial Mind Map

Mind maps are a great way to start thinking about a project and see where ideas take you. My initial mind map had a lot of details and conflicting ideas. I had to think hard and simplify it in order to find my "why".

Final Mind Map

Spark Page Mind Map

I tried to create the second Mind Map with a more intentional "why" in mind. Communicating the "why" to your audience is a tedious job that requires rigorous planning and execution. I still think I need to refine my thinking process and I believe that creating more mind maps will eventually shape my own personal approach to coming up with good ideas.

Adobe Spark Web Page

The Spark app is great to start a project.

It is very straight forward and very limited in what you can do. But that is the great part. Once you try to do something and you see you can't you also understand better what you want from the project and eventually either simplify it to accommodate the app's features or start again with a different application, like Mobirise. 

Version 1 Version 2 Version 3

Mood Boards

Version 1

The first mood board was inspired by my trip to Napa Valley. This is a place of fine dining and, as you would expect fine drinking. Images of vineyards and restaurants inspire this selection.

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Version 2

The second version was inspired by the many types of mint plants available in the nature. Besides the fresh green color the plant offers quite a variety of colorful flowers which are great for making a color palette for the projects.

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Version 3

The third version was inspired by the color green, which ended up blending more towards turquoise. Many organic shapes and textures create a base for future graphic design explorations.

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Style Tile

Style Tile is where the dreaming stops and you have to get real. Before the Style Tile I had a general idea of where I wanted to take the project but once I started working on it I felt the time has come to take decisions and start building.

Style Tile Final

Style Tile - Final Version
The final version has the Adobe Fonts and the color ascii codes. Also added organic forms throughout the tile for a better understanding of the design. 

Style Tile Version 1

Style Tile - Initial Version
I decided to go with a classic all capitals font for the logo and then adopted it for the H1 as wheel. I used with a serif font looking to achieve complimentary design elements.

Adobe Spark Video

Version - 1

Adobe Spark Video was by far my favorite feature of the app. It was very easy to create the video and they offer the right tools for you build it. You can practically plan and execute a professional video in a matter of hours. 

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Version - 2

For the final video I wanted to add some short movies and I played with music and the photo arrangements. I think it came out pretty well.

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Landing Page

Mobirise

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